[en] "Pío Pío" was born with the idea of creating a fantasy world for the little ones through his shoes. The palette of warm and vibrant colors, inspired by outdoor games and children's landscapes, transmits joy and energy. The chick, an endearing and lively character, becomes the ideal companion for adventures. The children's and thick fonts, specially designed for the brand, provide a touch of fun and readability, making the products irresistible for children. Through this project, we seek to build a brand that not only offers quality footwear, but also encourages the imagination and creativity of the little ones.
[es] "Pío Pío" nació con la idea de crear un mundo de fantasía para los más pequeños a través de sus zapatos. La paleta de colores cálidos y vibrantes, inspirada en los juegos al aire libre y los paisajes infantiles, transmite alegría y energía. El pollito, un personaje entrañable y lleno de vida, se convierte en el compañero ideal de aventuras. Las tipografías infantiles y gruesas, diseñadas especialmente para la marca, aportan un toque de diversión y legibilidad, haciendo que los productos sean irresistibles para los niños. A través de este proyecto, buscamos construir una marca que no solo ofrezca calzado de calidad, sino que también fomente la imaginación y la creatividad de los más pequeños.
ABOUT THE BRAND
PIOPIO First Steps is a small company dedicated to the distribution of footwear for children who are learning to walk, or as their slogan says, to take their "first steps.
ABOUT THE DESIGN SOLUTION
The client was looking for a childish and pleasant image. The solution we offer represents the economic activity carried out by the company, directly attacking parents, since they are the main target. The image in turn has a childish character that tries to attract children.
*NO PUBLISH
Client: PÍO PÍO First Steps
Agency: be one
